Lift close rate, one motion at a time.
Close Spire surfaces the deal motions that actually close, the AE moves that work in your room, and the patterns to replicate across the team. Built for heads of sales who want measurable close-rate gains, not vague training.
Three places close rate actually moves.
Not slogans. Three concrete levers, each with its own surface in the platform, each measured against pipeline-level close rate.
Motion library
Every closed-won deal in your CRM is decomposed into the moves that mattered. Loop-in, multi-thread, mutual plan, exec sponsor. Searchable, filterable, replayable.
- Tagged by segment, deal size, stage
- Linked to call snippets and emails
- Ranked by close-rate contribution
Playbook engine
Turn the top motions into living playbooks the team actually opens. Stage-aware prompts inside the deal view. No external doc to forget.
- Triggered prompts on stage change
- One-click mutual plan templates
- Adoption tracked per AE
AE feedback loop
Every lost deal feeds back into the library. Coaches see who used what motion, where it broke, and which AE needs which rep. Replication becomes a system.
- Loss reasons mapped to missed moves
- One-on-one coaching cards
- Pattern alerts at the team level
Built on the deals you've already won.
Close Spire connects to your CRM, your call recordings, and your email. It reads the shape of every closed-won deal, isolates the moves that bent the outcome, and writes them back as motions your team can apply.
-
01
Deal-shape parsing Every opportunity is broken into stage transitions, contact roles, and motion tags. The signal is your historical close pattern.
-
02
Replay surfaces Each motion has a replay view. The AE who first ran it, the email it required, the moment in the call where it landed.
-
03
Lift attribution Close-rate delta is measured per motion, per segment. You see what is actually moving the number, not what feels good.
Three modules. One number to move.
Run the modules together for compounding lift, or start with one. Each module ships with its own surfaces, integrations, and adoption tracking.
Motion Library
Your historical wins, parsed into a replicable library of moves with attribution to close rate.
- Auto-tagged motions from CRM history
- Call and email replays attached
- Segment and deal-size filters
- Close-rate contribution scores
Playbook Engine
Living playbooks the AE actually uses. Stage-aware prompts inside the deal view, not in a doc no one opens.
- Inline deal-stage prompts
- Mutual close plan templates
- AE-level adoption metrics
- Playbook A/B by segment
Feedback Loop
Closed-lost is data, not noise. Loss reasons mapped to missed moves, coach prompts piped to the right one-on-one.
- Loss-reason to motion mapping
- Coaching cards per AE
- Team-level pattern alerts
- Lift retro view per quarter
Two teams. Two close-rate climbs.
Codenamed for privacy. Metrics pulled from CRM after the second full quarter on the platform.
From flat at 18% to a steady climb.
Before: Close rate had hovered at 17 to 19 percent for four quarters. Sales leadership knew the AEs were uneven, but coaching was anecdotal and the playbook was a PDF nobody opened.
With Close Spire: The motion library surfaced that CFO loop-in by mid-stage was used in 38 of the closed-won deals and only 6 of the lost ones. Module 2 pushed an inline prompt on the deal view. Replication followed.
Three reps closing like the top one.
Before: One AE was carrying the number. Three others sat around 12 percent close rate while the top rep landed at 28. Leadership could not isolate why on a deal-by-deal basis.
With Close Spire: Replay surfaces showed the top rep ran a security pre-empt and a mutual plan in week two on every enterprise deal. Module 2 templated both. Module 3 paired coaching cards to the AEs missing them.
Send us your close pattern. We'll show you the lift.
Share your last two quarters of closed-won and closed-lost shape. We'll come back with a read on which motions are already moving your number, and where the next lift sits.